Insights

Where does Experiential Marketing fall into the world of Phygital?

W

hen we hear the word marketing, it’s usually thought of as the first step to selling. Scream loud enough via a flyer, a billboard, or even a commercial, & you’re bound to get someone’s attention. Unfortunately, those methods have been exhausted to the point where we all have learned to close our ears and look the other way.  

However, experiential marketing swoops in with a breath of fresh air as it’s not only relatively unexplored but also tickles the childish emotions we all have hidden away. When you are at an event strolling aimlessly through hundreds, if not thousands, of booths, what’s going to catch your eye. If you do happen to walk over to a particular set, how long will it hold your attention? Well, it all depends on your experience at a given booth. If the experience is engaging & clever & makes you say “WOW!”, they could make the desired impact.

Top Rated Experiential marketing firms such as Bravo Media out in New York leave no stone unturned as they design interactive machines that you are inclined to engage with, build an array of mind-bending toys that are both futuristic and nostalgic, or even make larger than life props that you can NOT take your eyes off of! All in hopes of making such a mark on your brain, that the brand they’re doing this for, engraves its name in your memory bank. A brand teams up with an Experiential marketing company that, in turn, creates a persona designed to provide you with an unforgettable experience.  

Next time you want a bag of chips, maybe you will remember the bright orange Cheetos booth. Amazon’s larger-than-life airplane sitting on top of the convention hall will make you want to buy on their site rather than wandering over to Wayfair, Alibaba, or wish. Can’t decide between an energy drink? Remember when Red Bull’s booth had a shock-absorbing chair that still has your fingers tingling.  

And just like that, you ordered some Cheetos on Amazon and washed it down with a Red Bull. Marketing campaign verdict: SUCCESS! 

The transformation of a Physical space digitally is what creates that experience. Wyrmix leverages its expertise to make this transformation happen by pumping life into these ‘out of the world’ imaginative ideas by providing it a physical form. Our engineering team understands the complexities, the message, the look, and feel, & the goal they’re trying to accomplish, all while keeping the creative vision intact. We have partnered with several top-of-the-line experiential marketing firms such as Flyhelo, Bravo Media, & Rose Gold Collective to help shape a brand new marketing trend solemnly focused on end-user experience.


Akash Arora
VP of Strategic Partnerships
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